An article in The Hosta Journal (2016 Vol. 47 No. 2) states that this is a Tradename or Trademark for the cultivar H. 'Bedazzled'. 

The cultivar name in mixed case i.e. 'Hosta La Vista', has been declared Not Available for Registration by the Hosta Registrar.

This Trademark was owned by HGTV HOME and Agricola Management Group.